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O rly? A smiley face makes an impact with OPower.

“If something is inconvenient, even if we believe in it, moral suasion, financial incentives, don’t do much to move us — but social pressure, that’s powerful stuff.” – Alex Laskey For years Robert Cialdini, author of the must-read social psychology book Influence, has been studying the impact of social norms on behavior change and pro-environmental

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