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Visualization in advertisement: Blunt black balloons.

As little lesson on effective communication via advertisement. While we know that information alone is not enough to change the behavior of most people, this Victorian Government campaign created by George Patterson Y&R Melbourne is an excellent visualization, which helps to describe the issue of carbon emissions related to habitual energy use. 1 black balloon

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Design based on a theory of fun: The Bottle Bank Arcade

As if you needed another reason to love the Swedish, below is one of a series of viral videos put out a few years ago by The Fun Theory, in it you can watch an example of a recycling bin design that aims to make recycling glass bottles more fun. The game works such that

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