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PEACOX: Helping you walk (or bike or drive) the sustainble walk.

Peacox is a mobile application that looks to “motivate users to use more environmentally-friendly modes of transport and thus reduce their CO2 emissions.” (source) In order to do this, the design of the user interface makes use of numerous persuasive strategies, including “tunneling” and “suggestion” (i.e. guiding the user towards the greenest choice via the

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